The debate about the “Ground Zero Mosque” has not had a major negative impact on coverage – as the tone of reporting reverted to the negative level from the beginning of the year. Positive coverage has been an exception.
Basis: 947 statements in 3 US main evening TV news and in CNN (*preliminary data)
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Media Tenor provides corporations, governments and financial institutions the analytics and strategies to manage reputational risk and the value of brands. CEO’s & Board - develop positioning strategies; understand value drivers of intangible assets; counter competitors Corp Communication& Brand Managers - define AwarenessThreshold, track value of campaigns; identify key tactical and strategic messages; predict and manage reputation crisis and "infodemics" CFO’s - impact of media on share price, track and predict value of intangible assets; proactively manage your messaging Financial managers - measure and predict media impact on shares, bonds and commodity prices. Identify trigger thresholds on shifts, track portfolio perceptions Governments - shape public perception of issues; identify "tipping point" public concerns; shape the agenda; track agenda shapers of political perceptions |
Trust Meltdown
 Price: 19,80 € (excl. shipping costs) |
This Financial Industry TRUST-MELTDOWN Book not only describes the catastrophic trust breakdown of an industry, but gives insider views of the fundamental changes that must take place. The reputation of the financial industry has reached the level of the tobacco industry! Whoever thought that ‘subprime’ was to blame might form a new opinion on the basis of the long-term analysis data displayed in this book. What are the steps toward restoring trust?TRUST-MELTDOWN will be presented during Davos 2010  Download abstract of the bookOrder book now: info@mediatenor.com << Joe Fuller , CEO Monitor Group during the TRUST MELTDOWN launch in Davos 2010 |
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ADR 2009
 | Cairo. People seem less willing to support dialogue in 2008 - The case of Turkey, where we are gathered, is illustrative, while in 2004 only 44% of people were unfavourable towards Christianity now in 2008 it is 74% and 76% an unfavourable opinion of Jewish people. At the same time the 61% of the people in Japan think unfavourably about the Muslim World, 56% in India and 52% in Spain. |
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Reputation Risks
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Executives know the importance of their companies' reputations. Firms with strong positive reputations attract better people. They are perceived as providing more value, which oten allows them to charge a premium. Identify, quantify, and manage the risks to your company’s reputation long before a problem or crisis strikes’’
Reputation and Its Risks |
Research Journal
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FREE TRIAL SUBSCRIBTION. This quarterly journal highlights trends in the coverage of current issues and includes research about the effects of media coverage on business, politics, society and the economy. |
© 2009 Media Tenor International
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