Chart History

Chart Type :

Downward trend for Obama expected to continue	With a sharp turn in the tone of coverage for the candidates that has given McCain a significant advantage, it is expected that polling numbers for Obama will continue their recent decline over the next several days. Basis: all statements by or on Obama and McCain on ABC, CBS and NBC evening news programs 6/11 – 7/10/2008 ( very low database)‏* Results of Media Tenor studies will be regularly published on MediaChannel.org.

Media Tenor’s “Slant-O-Meter”: Who’s rated better	McCain gained this week mainly by being rated less negatively on the economy and taxation than Obama. Because of this, Obama now only has an advantage when it comes to news on the polls. Iraq continues to do neither candidate any favors. Basis: a total of 6,372 statements by or on Obama and McCain in Time, Newsweek, ABC, CBS, NBC and FOX evening news programs, 6/16 - 7/10/2008 Results of Media Tenor studies will be regularly published on MediaChannel.org.

Salience of climate issues in international coverage	More than one year after the first surge of climate concern in the media this issue has reached the G8 community. When International TV news addressed individual G8 countries in this context, than more than half of the stories focused on the US. But climate issues were more important for the international image of Germany, Canada or Japan. Basis: 26,779 news stories about G8 countries in foreign news reports in 30 international TV news shows Period of analysis: 04/2007-05/2008

Economic issues burden both candidates	Will pessimism on the US economy neutralize it as a campaign issue? John McCain is rated more negatively than Obama, with only one positive statement on economic issues in the last four weeks, yet Obama has no real advantage on the issue either. Basis: all statements by or on Obama or McCain in Newsweek, Time, ABC, CBS, NBC and FOX evening news programs 6/9 - 7/2/2008 Results of Media Tenor studies will be regularly published on MediaChannel.org.

Obama benefits from speculation	Despite Obama receiving negative ratings on the issues, his coverage when polls and predictions were discussed remains extremely positive. This has been a consistent trend for him. Basis: all statements by or on Obama or McCain in Newsweek, Time, ABC, CBS, NBC and FOX evening news programs 6/2- 6/26/2008 Results of Media Tenor studies will be regularly published on MediaChannel.org.

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