Media

Improving Journalism

One of the core missions of Media Tenor is to help ensure and protect balanced journalism. By creating the “Most Quoted Media” Ranking, Media Tenor supports not only the individual investigative reporter but also supports the reputation of the publication/broadcaster. Through comprehensive analysis of all reports, Media Tenor is in the unique position to consult with any publication or broadcaster regarding the perceived quality of its reporting.

Media Tenor highlights media trends, shows editorial preferences and demonstrates, which medium has established itself as a mouthpiece for dedicated issues.

Being quoted boosts sales for Financial Times

Few other newspapers have recognized the link between Agenda Setting and sales figures quite the way that FTD have. Editors began to progressed towards the AwarenessThreshold quarter by quarter by providing exclusive news.

Gauging quality of reporting

Media Tenor is not only unique in its analysis of media’s full content on a continuous and up-to-date basis, but also in the timeliness of its results. This allows everyone, especially journalists themselves, to view and verify the results. Media Tenor goes the extra mile and visits the editorial teams of all the media outlets analyzed to improve its methodologies, establish dialogue, and aid media outlets in analyzing themselves.

The unique approach of Agenda Setting and Cutting can aid editors and publishers in ensuring their publication is addressing audience concerns and interests, thereby maintaining their unique selling proposition. The importance of such analysis of a media outlet’s own coverage is illustrated by the graphs below.

Between 1998 and 2004, there four German publication that carter to vastly different audiences, reported issues of health and education in a nearly identical fasion. The publications had lost sight of their purpose and were no longer catering to their respective audiences and audience displeasure was manifested in a decline in subscriptions. Media Tenor presented the organisations with the data and after reviewing this information, the publications bagan to refocus their coverage on the specific interests of their audience and subscriptions began to rise. This knowledge of coverage patterns and subsequent change would not have been possible without unique research Media Tenor provides.

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