Media Tenor Deutschland GmbH Composer v1.00, Copyright (c) 2007 Daniel Kormanec, mailto:daniel.kormanec@centrum.cz en info@mediatenor.com (Zuzana Beluska) d.kormanec@mediatenor.de (Daniel Kormanec) (c)2007 Charts 30 Sat, 21 Jul 2007 23:00 +0100 Sat, 21 Jul 2007 23:00 +0100 Media Tenor EN - Charts http://www.mediatenor.com/images/rss/MTCharts.jpg http://www.mediatenor.com/charts.php Media Tenor EN - Charts 144 33 Media Tenor EN - Charts http://www.mediatenor.com/ This source contains the latest Charts from Media Tenor International Hollande´s media image turns negative http://www.mediatenor.com/index.php?type=3&prev_chart=0 http://www.mediatenor.com/index.php?type=3&prev_chart=0 Sarkozy´s supporters can take heart from the latest trends: In the last days between Sunday, 29th, and Thursday, May, 3rd, Hollande was rated nearly as critical as the incumbent President. The decisive question will be, if the right-wing vote will prefer Hollande to Sarkozy. Basis: 707 / 848 statements in TF1 Le Journal ck 3 Media Tenor EN - Charts Obama loses support of ABC and CBS http://www.mediatenor.com/index.php?type=3&prev_chart=1 http://www.mediatenor.com/index.php?type=3&prev_chart=1 President Obama has lost the support of ABC and CBS in this years election, despite their support of him four years earlier. Overall, the major TV networks are more positive on candidate Romney, with CBS leading in ratings.

Basis: 12,162 statements on/by Obama, 9,401 on/by Romney in FOX, CBS, NBS and ABC news stories. info@mediatenor.com (Zuzana Beluska) 3 Media Tenor EN - Charts Networks split on Santorum http://www.mediatenor.com/index.php?type=3&prev_chart=2 http://www.mediatenor.com/index.php?type=3&prev_chart=2 Fox News, the most conservative of the networks, is by far the most negative on the Republican candidates, particularly Santorum. This may indicate that the network is focusing on electability versus actual candidate policies.

However, because CBS reaches more independent voters than Fox, its positivity on Santorum has helped keep him in the discussion as a viable alternative to Romney.

Basis: 135 statements on Gingrich, 420 on Romney and 270 on Santorum in ABC, CBS, NBC and FOX news stories, 1.-6.3.2012 info@mediatenor.com (Zuzana Beluska) 3 Media Tenor EN - Charts Santorum finds favor with Fox News http://www.mediatenor.com/index.php?type=3&prev_chart=3 http://www.mediatenor.com/index.php?type=3&prev_chart=3 In February, Santorum has been the candidate with the best media tone on Fox News, while Romney has faced the most criticism. This underscores the divide in the Republican party amongst those who are true social conservatives and those looking for an economic policy alternative to Obama that may or may not also include social issues.

Basis: 340 statements on Gingrich, 1,031 on Romney and 779 on Santorumin ABC, CBS, NBC and FOX news stories, 1.-21.2.2012 info@mediatenor.com (Zuzana Beluska) 3 Media Tenor EN - Charts CCI due to rise as tone improves http://www.mediatenor.com/index.php?type=2&prev_chart=0 http://www.mediatenor.com/index.php?type=2&prev_chart=0 While overall tonality on the economy is still negative, improvement continues, with the Consumer Confidence Index following. The strengthening economy will be a key factor in the presidential race as Obama´s challengers look for an attack strategy.

Basis: 25,342 reports about the state of the economy in ABC, CBS, NBC and FOX news, January 1, 2007 - February 2, 2012
www.conference-board.org/data/consumerconfidence.cfm info@mediatenor.com (Zuzana Beluska) 2 Media Tenor EN - Charts Tone and awareness both needed http://www.mediatenor.com/index.php?type=3&prev_chart=4 http://www.mediatenor.com/index.php?type=3&prev_chart=4 The race for the Republican nomination is now clearly between Gingrich and Romney; other candidates still in the race are largely ignored. Tonality has swung back and forth between the two candidates based on primary results and expectations of the future. Gingrich has not been able to take advantage of higher visibility.

Basis: 1,791 statements on Gingrich and 2,231 on Romney in ABC, CBS, NBC and FOX news stories, 1.-27. January 2012 info@mediatenor.com (Zuzana Beluska) 3 Media Tenor EN - Charts Inconsistent coverage creates risk http://www.mediatenor.com/index.php?type=3&prev_chart=5 http://www.mediatenor.com/index.php?type=3&prev_chart=5 While overall volume for Romney has been high during January, coverage levels have been inconsistent and negativity has been significant. This inconsistent volume reduced his visibility going into the South Carolina primary, likely contributing to his loss in the state.

Basis: 2,705 statements in US TV news info@mediatenor.com (Zuzana Beluska) 3 Media Tenor EN - Charts Romney vs. Santorum in US TV http://www.mediatenor.com/index.php?type=3&prev_chart=6 http://www.mediatenor.com/index.php?type=3&prev_chart=6 The media has increasingly focused on Romney´s electability, not just in the nomination race, but in a potential contest against Obama; Fox has been particularly positive in this regard. Concerns about his religion and personal wealth have remained, however.

Santorum´s strongly conservative social platform was in the spotlight on all four networks after his success in Iowa. Fox News was particularly favorable on him, and this may help him vault ahead of other candidates to second place.

Basis: 8,781 statements in US TV news info@mediatenor.com (Zuzana Beluska) 3 Media Tenor EN - Charts Romney vs. Santorum in US TV http://www.mediatenor.com/index.php?type=3&prev_chart=7 http://www.mediatenor.com/index.php?type=3&prev_chart=7 info@mediatenor.com (Zuzana Beluska) 3 Media Tenor EN - Charts The Race for Visibility http://www.mediatenor.com/index.php?type=3&prev_chart=8 http://www.mediatenor.com/index.php?type=3&prev_chart=8 Gingrich emerged early in the fourth quarter of 2011 to take the visibility lead amongst Republican candidates. However, his visibility then dropped markedly in December, allowing Romney to take Iowa.

Basis: 26.635 statements about politics, July - December 2011 info@mediatenor.com (Zuzana Beluska) 3 Media Tenor EN - Charts Religion Coverage in the US http://www.mediatenor.com/index.php?type=1&prev_chart=0 http://www.mediatenor.com/index.php?type=1&prev_chart=0 Coverage of religion in the US is rarely about spirituality, but about extremism, conflict and politics, as coverage of radical Islamists dominates the news. Because of this, on balance, almost no faith received positive coverage.

Basis: 513 stories in US news on religions and religious leaders info@mediatenor.com (Zuzana Beluska) 1 Media Tenor EN - Charts Romney, Gingrich Take Lead http://www.mediatenor.com/index.php?type=3&prev_chart=9 http://www.mediatenor.com/index.php?type=3&prev_chart=9 While early leaders Rick Perry and Michele Bachmann have faltered, Mitt Romney has been steadily building awareness. Gingrich, however, has only emerged suddenly to fill the competition vacuum, but increased awareness may harm his overall coverage tone.

Basis: 6,563 statements about Bachmann, Gingrich, Paul, Perry, Romney, Santorum on ABC, CBS, FOX, NBC, July - November 2011 info@mediatenor.com (Zuzana Beluska) 3 Media Tenor EN - Charts International Media Exposure Not Aligned to Budget http://www.mediatenor.com/index.php?type=2&prev_chart=1 http://www.mediatenor.com/index.php?type=2&prev_chart=1 International TV news focus on different countries´ healthcare issues have been proportionally opposite to the annual healthcare spend by those countries. Domestically, however, the picture is very different. Basis: 146 reports on healthcare in international news of 19 global TV News channels; GDP spent on Healthcare 2009 from OECD website. info@mediatenor.com (Zuzana Beluska) 2 Media Tenor EN - Charts No Hope for Afghanistan http://www.mediatenor.com/index.php?type=1&prev_chart=1 http://www.mediatenor.com/index.php?type=1&prev_chart=1 The share of negative coverage for Afghanistan has continued its upward trend. Even as the US prepares to withdraw from the nation, there is little media conviction that the situation there has improved - either politically or for its citizens. Basis: 526,611 news stories in 14 international TV news shows, 23,089 focusing on Afghanistan. info@mediatenor.com (Zuzana Beluska) 1 Media Tenor EN - Charts Government impact on AIDS in SA The South African government has made a significant investment in combating HIV/AIDS and in improving their communication on the issue. With government-related topics featuring prominently and positively on the media agenda, this initiative is starting to show promise.

Basis: 10,406 statements on HIV/AIDS topics in South African media info@mediatenor.com (Zuzana Beluska) 0 Media Tenor EN - Charts